How do your prospective customers contact you first?
- At the board number, where a receptionist picks it up? Or, a dedicated sales number?
- Do they send an email to a marketing mail box published on your website?
- Do they ask the service technician or similar unrelated to sales personnel, for a sales assistance?
- What about website “Contact us” forms? Visitors who left their visiting cards in your trade fair booth? Customers who came to attend a seminar?
The answer to the question really is, “Most if not all the above”.
In an ideal world, everyone in your company must sell- in the less than ideal world, in which we live, you need to make it easy for your sales-people to get leads and convert them.
Capture –> Assign –> Convert
It is a collaborative process. Sales needs help from other functions. Start by putting together a process of sales opportunity capturing by everyone. Saleswah CRM is a sales collaboration software; it helps precisely in this and tracking those leads down the funnel of every single individual sales person.
Prospects are not predictable. They may choose any of the above methods. How you deal with the incoming stream is going to determine how many turn from prospects to customers. Prospects do not just call you; they call your compeition as well. Who will get back faster; and with the right and most compelling response?
First things first, do you have a way to capture all the leads in all the touch points?
Is your receptionist able to log a sales lead directly into CRM? And, know that it will be instantly assigned to the right sales person and the sales person will receive the details on he mobile on SMS?
Think about it. Why wait till the competition salesman has already been to the prospect? Get Saleswah Basic now for everyone in your company who has anything to do with client interactions.