Can you? Should you?
Simple answers to the first two questions first; yes you can (remember Obama?) and well, it depends.
Firstly, what does Saleswah CRM offer you in terms of mass email marketing capabilities?
1. Create email template using a html email template builder; powerful enough that we send all our own marketing communication and sales proposals using it. Use this to compose your message, insert custom tags (for mailmerge- like in MS-Word) and even insert “action links”- which the recipients can follow.
2. Target list creator – to filter and zero in on the contacts from your contact list in Saleswah CRM that match your intended message.
When you put 1 and 2 above together, you get, 3!
Jokes apart, you get the campaign sender, which is the part that takes the created html template from 1, marries it to a target list from 2 and sends it off on email. And, did I tell you that you could have sent an embedded link, which once clicked, would have registered them for a seminar or a tradeshow that you may have invited them to in this email? Powerful.
Okay; so, cool. So, why the long answer, huh? This means not only I can, but it seems like a great idea, too, right?
Hold that thought for a minute more; and let me tell you a couple of other things.
Each contact in the list within your Saleswah CRM database has a checkbox against her name; to denote permission to email. And, each email that goes out from Saleswah CRM, carries a “Unsubscribe me” link. Once the recipient clicks the link, the contact will be automatically marked as someone you are not allowed to send emails to. Doing it, heedlessly, nevertheless- is bad practice.
Yes, and by the way, do you know where the emails go out from?
If you want them to go out from your company mail box, and that is how you have configured Saleswah CRM, then be sure that your company mail server can handle the volume. All mail servers have limits; Gmail allows only 500 emails sent out per day, for instance. If you want to do serious heavy duty mailing, then it is best to get yourself a mail server and configure that to work with Saleswah CRM.
Do we provide mail-servers? No we don’t.
So, back to the original questions. Again, yes you can do mass email marketing using Saleswah CRM and perhaps you should- but, do keep some of the above things in mind.