Bridging the gap between marketing and sales

Who is Saleswah CRM for?

Saleswah CRM works for sales teams, small and large, who depend on getting sales leads from new customers to achieve their target.

If your organization has an ongoing marketing program for lead generation: you advertize on websites and newspapers, you participate in roadshows (in malls and in group housing societies, etc.), you participate in trade-fairs, then you should get Saleswah CRM for everyone in your sales team.

If you are relying on marketing to generate the buzz, excitement, and leads, Saleswah CRM puts the focus on bridging the gap between marketing and sales. Capturing leads and managing them thru the sales cycle is what Saleswah CRM does best.

What is the cost of missing a lead?

Let’s do the math: a classified ad in TOI Delhi for property costs about Rs 5000/-and those in online portals cost anything between Rs 1200/-and Rs 2500/-. A property dealer in hot markets like Delhi NCR, Pune, Bangalore, etc. would easily spend Rs 50,000/-a month advertising. And these are dealers that have 2-3 sales guys and perhaps do 1-4 “sales” transactions and 2-5 “lease” transactions. In order to do this level of work, he has to make sure he gets at least 400 “leads”—folks who call him up and inquire about the properties he has a mandate for and has advertised.

The trouble with advertising is not that 50% of it is useless spending; we know that. The trouble is, we do not know which 50%!

How do you get the leads, anyway?

Do your customers call you, email you, or text you? How many walk in thru your front door? And, surely, no one, no one these days ever writes in? Do they leave their details on your website?

What is your process for capturing a lead?

Once you get an sms, or a phone call, or an email, or a query forwarded from the website or newspaper where you may have placed a classified, the faster you can note it down and send it to your sales team to follow up, the better your chances of closing business.

What in reality happens is that you note down the call details or the number sent in an email and send it to the sales guy in your team. “Most of the time”. And, your sales guys will follow thru and make the connection “most of the time.” And you will remember the leads you passed on to them in the morning by the time evening comes and you can review the day with your team-“some of the time”.

Do you want to guess what happens to the leads that get missed out on? They go to competitions “all the time”!

  • Do you know what proportion of your leads got addressed, which ones were followed up on and which ones you closed?
  • Do you know where you get most of your enquiries from?
  • Do you know which sources of enquiries are normally more productive?

How do you bridge the gap between marketing and sales?

Log and assign all leads as they come: Saleswah helps you quickly and efficiently log all incoming calls. Note down your name, contact details (phone, mobile, email)-as much or as little as is available or useful-and click a button to send the details to your sales guy on his mobile app. Incoming call logging can be done by anyone with access to the system; your receptionist, your secretary, you, your marketing team member, or the salesman himself.

Update lead status and track thru stages online: The fact that you have done this is remembered by the software, and when your team updates the status of the follow up, you get to see it too, online! The status of the lead as it goes thru the stages can be seen by the salesman and his superiors.

Assign and schedule tasks and activities: You can use Saleswah CRM for scheduling meetings and assigning work to your team-go pick up the cheque, schedule a site visit, draw up the agreement, whatever. And, track the status of the tasks as well.

Bridging the gap between marketing and sales

If you have products and or services to sell to other companies, big or small, Saleswah CRM will work for you.

Free to try, for fifteen days!

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