Roll out 24/7 customer service faster with Simply C2

Providing 24/7 customer service across a large geography is challenging from even an operational point of view. It gets tougher when your customers speak many different languages.

The first contact our customers normally have with our customer support is with the call centre.

However, a call centre has significant disadvantages. Especially in a country like ours or a geography like Europe which speaks many languages. So running a call centre is expensive, across time zones and languages.

We understand; we are in India with more than 25 recognized languages. This is probably more varied than Europe! So, if your customers require 24/7 customer service, then you need to also plan for manpower that can handle all those languages your customers speak. 

We introduced Simply C2 to ensure that you can roll out 24/7 customer service without worrying about accessibility. It is an app that helps your customers log complaints any time of the day or night in their language of choice.

Simply C2 is available in 18 languages and in 55 countries around the world.

24/7 Customer Service

Using a mobile app like Simply 2 to provide access to 24/7 customer service can significantly streamline the process and improve efficiency. Here are some key advantages and considerations when implementing Simply C2 app for logging repair service requests:

Advantages of app-based 24/7 customer service:

  1. Accessibility: Simply C2 provides users with the flexibility to log service requests from anywhere, anytime. This is especially valuable for customers who may need urgent repairs or encounter issues outside of regular business hours.
  2. Real-time Communication: Simply C2 enables real-time communication between customers and service providers. Users can receive updates on the status of their repair requests and communicate with service personnel directly through the app.
  3. Photo and Video Uploads: Simply C2 can allow users to attach photos or videos of the issues they’re experiencing. This visual information can help service providers better understand the problem, potentially leading to faster and more accurate resolutions.
  4. GPS Location Tracking: Integration with GPS features can automatically provide the service provider with the customer’s location. This is particularly useful for field service technicians who need to reach the site for repairs.
  5. Push Notifications: Users can receive instant notifications about the status of their service request, appointment confirmations, or any updates from the service provider. This enhances communication and keeps customers informed.
  6. Integration with Calendar and Scheduling: Mobile apps can integrate with users’ calendars, allowing them to schedule repair appointments at convenient times. Service providers can also use scheduling features to optimize their workflow.
  7. Digital approvals: Customers can digitally sign off on repairs quotations or services through the Simply C2 app, providing a paperless and efficient way to close out service requests.

Our design considerations:

  1. User-Friendly Interface: Ensure that the app has an intuitive and user-friendly interface. Customers and service technicians should be able to navigate the app easily to log or manage service requests.
  2. Security and Privacy: Given the sensitive nature of repair requests, prioritize security features to protect customer data. Implement secure login procedures and encryption to safeguard user information. We ensured that we strictly adhere to the letter and spirit of the DPDP Act and GDPR.
  3. Integration with Saleswah CRM in the backend: The app should seamlessly integrate with the Saleswah CRM at the backend- ensuring that any customer service request is seamlessly logged into the Saleswah CRM account of your- the service provider.

Watch the video to see how Simply C2 mobile app for logging repair service requests can enhance customer satisfaction, streamline operations, and improve overall efficiency in the repair service process.

Set up 24/7 customer service channel for your business – in 18 languages. Special Spring Sale is On Now!

The Amazing Simply C2 app builds bridges with customers.

Why Simply C2

Imagine you are a customer with a piece of faulty equipment. You are trying to reach a company phone number. Here are several things you, in all probability, do not know.

  • What is the phone number you have to reach
  • How to get thru the IVR menu options
  • Where is the warranty card?

If you have been in that situation (I know I have been), and you want a better way, read on. This is about a creative way to solve the same problem, using a mobile app called Simply C2.

Repair and Maintenance

What is Simply C2?

Simply C2 is a mobile app meant for consumers to use with which they can connect to manufacturers like you. To log service complaints. And track service complaints. And receive itemized estimates, GST invoices, and even make payments online. More here.

So let us say, as a customer, you own a Microwave oven from Samsung, a TV from Sony, and a Washing Machine from Bosch. You can connect to each of these companies from the same profile in the same app. But of course, Samsung will only know that you own their Microwave oven. As Sony would only know about the TV.

Are you a manufacturer of equipment that requires after sales service?

Consider signing up for our inaugural offer and enable Simply C2 for your customers. Your customers will thank you. No more calling the call center. Go here to see what you get for the starting price of Rs 8000/- only for a year!

Like the Digilocker

Grahak Setu is like the Digilocker service – it stores your customers’ information and which he may share with you when he needs to.

Of course, Digilocker services are provided by the Govt of India. We are not the GOI. We are only using the Digilocker to illustrate a point. Like Digilocker, we also use mobile authentication and then link all transactions and profile information to your mobile number.

Like Digilocker services can be used to get authenticated with and get serviced from many Government departments, a customer can use his profile to connect to many service providers.

Who is Grahak Setu for

  • This is meant for those customers who are fed up with call centers.
  • This is meant for customers who will appreciate a single place to keep all their equipment details.
  • This is meant for those, yes, like me, who misplace their warranty cards.
  • And, this is FREE!

Why you should promote Simply C2 to your customers

Promote Grahak Setu

Features (as your customer sees it)

Keep list of equipment, under your care – household or office- in one place

Warranty documents in Grahak Setu

Simply C2 mobile app helps you to safely keep details of your household equipment or those in your office in one place. Details of products of various types from many vendors can be stored.

So, next time your equipment needs repair, you can simply locate the equipment in the list inside your app, and send in a service request in a couple of clicks.

Track warranty and AMC coverage

warranty coverage

When the customer logs a service ticket with the manufacturing company, it vets the serial number- either remotely or when the technician visits. He decides the warranty coverage and, updates in the system.

This process works even better when the service vendor/ product manufacturer is using the Saleswah CRM service management backend as the entire process is online, seamless, and leaves no scope for errors.

Ship products to service centers for repair

Ship equipment

There are some products which can only be repaired in a service center, like laptops, mobile phones, cars, water ATMs, etc. Simply C2 connected to a provider who is using Saleswah CRM can facilitate shipment to the repair center and track the entire repair flow there as well.

Get item wise repair estimate

Itemized repair estimate

Service technicians using Saleswah can inspect the equipment under repair and immediately generate an itemized estimate for repairs needed. What is more, he can then push the quotation to the mobile of the customer’s Simply C2 App. The customer can then pay online after approving the estimate.

When the customer pays online, the status of the ticket changes immediately to “Queued for repair” and the technician who was assigned the repair gets an alert. This saves a lot of time and effort on his part to have to check back with his accounts department.

Online payment and approval of repair estimate

The customer makes the payment from the mobile app using a highly secure payment gateway. He gets a confirmation in the app that the payment has been made. He also sees the status of the ticket has changed to “Queued for repair”. He also knows who the technician is who is handling his equipment and he can exchange messages for clarifications with him.

warranty coverage

Messaging between the customer and technician handling the repair is simple, direct, and fruitful. It does away with the need to have someone manage the phone lines.

Get intimation of repair done and shipped back

Once the repair is done, the technician hands it back to dispatch and the software prints out the GST invoice that accompany the shipment back to the customer- or simply hands it over to the customer and post the paid invoice in the app. The customer receives the repaired product back.

Why should you use the Saleswah CRM backend for service center management

As a manufacturer providing after-sales service, you can appreciate getting fast intimation from your clients for service-related issues. Which is what Simply C2 does. You will receive an email from the system every time there is a service request logged in your name.

Accurate information of customer location and vetted contact information in service leads

Email intimation from Grahak Setu platform
Email intimation from the Grahak Setu Platform

Every address and mobile number provided by the complainant is vetted carefully. So, you can be assured of genuine leads. Also, there is no time lag between the customer logging a complaint on our platform and this email reaching you.

Any email that comes to your inbox from a customer needs to be attended to. This is unfortunately a task requiring manual intervention. But it need not be so.

If you had a Saleswah CRM connected at the backend, the lead will get logged in the system and the customer will be sent an acknowledgment in the Simply C2 app within seconds.

Build up an installed base of equipment by site

Whether automatically – as in connected to Saleswah CRM- or manually, you will slowly build up an accurate database of equipment and the persons in charge and their location. If you did it in Saleswah, the process is automatic and over time, you can run cross-selling or upselling campaigns.

Provide the right level of support – warranty, AMC or paid

When you log service tickets and log them in the database, you will also start logging additional information like serial numbers, warranty expiry date, etc. This will help you estimate service requirements going forward and provide the right level of support as per requirements to the customer.

If you provide sales and provide support to other businesses, you can group these installations within the companies you support. And tag both the sites and contacts accordingly.

Manage spares part inventory and track usage

One massive advantage of using a service CRM like Saleswah is that you can create a spare parts list and tag each part with one or multiple pieces of equipment. Then, while repairing, you can also track the usage and send quotations and invoices for the parts used in the repair.

Saleswah keeps a track of all spares used and unused and also lets you manage the spares inventory.

You can assign managers with approval roles for spares usage.

Assign to technician

When a ticket is logged in Saleswah, the first thing we need to do is to find a technician who covers that area and assign it to him.

The technician will visit and help fix the problem. Of course, if you provide support only in your service centers, then your technician will let the customer know what the correct usage is-on phone or chat. If he is unable to fix the problem on the phone, he can have the customer bring the product over (or ship it) to the service center.

Generate repair estimate

Get paid online and ticket status changes

Once the technician inspects the equipment, he knows

Alerts and notifications

Your service team gets an alert at every change in status of the ticket- and so does the customer through the mobile app.

This ensures no surprise. Everyone knows the correct status and in case of urgency, you can always send a chat message.

Receive and ship equipment back to the customer.

Once the repair is done, a GST invoice is generated from the system and emailed to the customer – also pushed to the Grahak Setu app for him to download at any time.

Benefits of Simply C2 and Saleswah together to you

Call centers are expensive- smaller companies can’t afford

Having a call center working for even 12 hours a day is a luxury only really large companies can afford. Simply C2 allows you to provide a 24/7 service call logging facility to your clients at zero cost. Even if you did not use the more advanced functionality of the Saleswah CRM, this single benefit is enough for most people to consider moving to Simply C2.

Create installed base for upselling and cross-selling

When you use Saleswah CRM service automation software at the backend, you will not only have an accurate installed base of equipment but will have rich transactions data- repairs made, maintenance done, spare parts used, and so on. This is very useful; for later on cross-selling and up-selling.

Get authenticated data for customers

Address verified by GPS

The first experience of the customer is extremely easy and takes less than a minute. Punch in your mobile number, get an OTP and you are in. Once in, you need to fill in your profile data; which includes the address – the address is prefilled by location data by using GPS coordinates. So, the customer does not have to do much.

But, you get very authentic data which later on will help your service technicians in locating the place the customer is in or your service center in shipping the repaired items back to.

Saleswah helps navigate
Navigating to the customer site using GPS data

Customer authenticated installed base data

Since the customer is filling up the installed base data and later authenticated by your service team, this adds hugely to the accuracy of the installed base information.

Think. You currently need your customers to fill up a warranty card and mail it back. How many do, honestly? By letting your customers fill up their information by themselves, you will easily double your installed base data, at no cost.

Understand technician load and efficiency over time

Is there someone in your team who is carrying the load of the entire team? Is there someone, who needs a push? Can we find out which equipment needs a lot of repairs? Can we check if some technician’s repairs need a lot of rework?

Understand equipment failure rate over time

We have seen that within six months of starting to use the CRM, you can start building a “service profile” based on data

Spares usage stats

Spares usage is one of the key functions of a service operation that needs tracking.

Right spares availability at the right time leads to effective repairs, faster call closures, and customer delight. Spares are also a large part of expenses of the service operations and thus, Saleswah CRM devotes a lot of effort to ensure

  • Inventory management of spare parts
  • Easy indenting and approval of parts.
  • Easy tagging spares with equipment so that technicians find it easy to use the right parts to repair the right equipment
  • Track usage of parts while repairing and make it easy to tally inventory.

All updates come thru the app.

Whenever your technician and the customer need to communicate, they can simply message each other -the technician using Saleswah and the customer using the Simply C2 app can still communicate through messaging. This is on top of all system-generated updates that are sent to the customer with the Simply C2 app.

Why customers love Simply C2

Reduce dependence on the call centre

Now customers do not need to wait for a call center agent to come online, nor worry about miscommunication. Logging service calls have never been easier.

Maintain all equipment data in one place, systematically

Simply C2 will eventually do away with the need to have paper records of your purchases, the warranty cards, and need to have reminders about when the AMC will be due.

Transparent itemized estimate and ease of payment

The technician in Saleswah creates an itemized repair estimate. The quote goes to the mobile app inbox where it is seen by the customer.

He approves and makes payment from the app itself using a secure payment gateway. On the other side, the Saleswah user immediately knows that the payment is realized as the app changes the ticket status, automatically and pushes it into the rep[air workflow.

GST invoices generated from the system- no need to chase

Repair invoice ready to download from Grahak Setu

The customer does not need to chase up his invoice. For that matter, even you don’t have to take any special efforts to create an invoice- the moment a ticket is closed, the Saleswah system generates a GST tax compliant invoice which is immediately made available in the Simply C2 app for download.


You only see your own customer data

  1. You get to see only the data of the customers that have signed up and agreed to share their data with you. You can also restrict the privilege of the customer – his ability to

2. You get to see your equipment – supplied by you- in his installed base. Other suppliers see their equipment. None of you get to see each others’ equipment.

3. Secure payment gateway to ensure risk-free payments.

There are three mobile apps in the Playstore that are closely related to Grahak Setu; both were built by us.

  • Initiative Grahak Setu– this is a customized version of the Simply C2 App; for the exclusive use of Initiative Water, Pune: a pioneer in water treatment equipment like Manual Multiport Valve, Automatic Multiport Valve, Water ATM, Dosing Pumps etc.
  • Saleswah CRM – That’s us; on the playstore. This app works for field sales and field support people- changing interface with the changing roles of the user: sales or service.

Urban Clap (Urban Company): how Grahak Setu is different

Why are we not trying to be another Urban Company?

For answers, you should simply look at the reviews of the app on the Playstore or on this Quora page. Just random viewing, no agenda, no filtering.

The comments highlight an issue with the model.

What did Urban Company set out to do

Urban Clap- now Urban Company– brought together all the neighborhood handymen- plumbers, electricians, hairdressers, and the like on one platform. They were trained in using the service provider app, given some coaching in upselling and cross-selling (my guess), probably personal grooming as well and that became a marketplace cum directory service. Urban Company would take a cut of all the transactions.

Urban Clap (the original name) rebranded itself as Urban Company in 2020 to focus on beauty, spa, grooming, repairs, cleaning, painting, fitness, and yoga.

The business model of Urban Company

Like Uber or Ola take a cut off cab drivers’ earnings. Though you could argue this is more like Oyo model- like Oyo takes a certain part of your monthly “inventory”, Urban Clap takes a part of your daily working hours- it gets you bookings.

This works for generic services. Like plumbing, electrician, even personal grooming (haircuts, etc). Well enough that they have grown fast and big and hardly anyone of us would have not used their services.

The services are not cheap. But, in an urban milieu, with double income families the norm, the relative security of letting someone in your home who has been vetted by a service- has worked in their favour.

Things that are problematic with the Urban Company model

  1. Quality assurance on a grand scale- as the size of the operations increase, it has not been easy to find quality service- providers.
  2. Also, when you repair products, access to genuine spares is required. So, you would find, in many cases, the Urban Company technician would throw up his hands and advise you to contact the manufacturer.

In a nutshell, when it involves repair of an expensive piece of equipment- be it a washing machine, TV, Fridge, Diesel Genset, Security System etc, you need to contact the manufacturer of the equipment.

That’s is what Simply C2 helps you do.

Customer service CRM software focuses on customer retention

More than customer retention, support is a major way to gain new customers as well

A case for Customer Service CRM software

With 2021 behind us and having learnt from our experience, we can safely say that customer support is what keeps a company afloat.

Sales to new customers is expensive, time consuming. Customer support is cheaper and the effects are longer lasting. Support helps retain customers. Support helps spread the word among other prospective customers.

Support is also a great source of ongoing revenue.

The years 2020-2021 were years for our Customer Service CRM Software to come into its own. Ad hoc tickets, scheduled maintenance, AMC and Warranty coverage, spares, logistics. For field service as well as for customer service operations managed out of service centers.

And all this at scale- from a team size of 10 to hundreds. Very customizable. And very very affordable.

customer service CRM dashboard

Who is the Saleswah Customer Service CRM software for?

Saleswah Customer Service CRM software will help you improve customer satisfaction.

Field service CRM software

If you have a medium to large sized field support team that goes to customer locatto attendnding to complaints on installed equipment- high value capital goods (think DG sets, utilities, compressors, chillers, petrol dispensers) or even white goods like AC, then Saleswah service CRM software will help run your service operations.

Service Center CRM software

If you have one or more service centers around the country and your customers bring in or send in products for repair, the customer service CRM software helps too. Think laptops, mobile phones, printers, hearing aids, even cars or even some white goods.

What sets it apart

– A great new mobile app- helping deliver a full fledged service experience at customer site.

Build your own: Every Saleswah customer sees a totally different CRM

– No need for consultants to implement. And there is no need to budget for months of even weeks to implement and adopt. A typical Saleswah customer service CRM software implementation takes just a few days and rarely requires technical support or coding.

customer service crm software customized formsCustomization by the user: add custom fields to all modules, even create custom forms for all types of tickets and even equipment. Push the form to the mobile app for use by your field support team.

Customer service CRM software focuses on customer retention 1

– Any size of operation- hundreds to tens of thousands, any types of products. Browse a particularly complex implementation case study.

What did we do for the Sales CRM?

– As with the customer service CRM software, the accent was on mobility. The mobile salesman will now really like the interface. We also added integrations with Google Workspace (sheets, contact, calendar, gmail), Office 365, QuickBooks Online and added the ability to get leads directly into your Saleswah CRM account from IndiaMart.

– As in the Service CRM, major modules are now user level customizable- add your own fields to Account, Contact and Deals.

– Capture leads from your website- embed a lead capture form on your website.

… and, that’s not all.

Across the sales CRM and customer service CRM software, we have revamped our reporting tool and made it possible to define your own reports. And export the results to csv or Google Sheets.

We now have added notifications across most critical actions- so, whether it is a new lead, a task that got assigned to you or an appointment that is due in 10 minutes, Saleswah will prompt you on your web browser and on the mobile.

Already have Saleswah? Write us and tell us what you liked or even what you didn’t about what we did last year. If you haven’t experienced Saleswah yet, go and sign up for a trial- here.

The complete CRM vision behind service CRM development

When we built the service CRM– we had some very straightforward goals. Some have been achieved, some will be achieved down the road.

Let me do a quick roadmap sharing and also list the design objectives.

Continue reading “The complete CRM vision behind service CRM development”