Saleswah CRM with QuickBooks Online Sync just got stronger

Saleswah CRM with QuickBooks Online Sync just got stronger 1

The most tightly integrated CRM with QuickBooks Online

It was almost a year ago that we released the Actions Saleswah CRM with QuickBooks on the Intuit Appstore.

There is a huge difference between how we approach CRM with QuickBooks integration and how some others do.

Simply put, we build the functionalities in Saleswah CRM and let QuickBooks do what it does best- which is accounting and book-keeping.

And, then we link them.

This helps in ensuring that QuickBooks and Saleswah CRM are both on the same page. But, they do not get in each other’s way.

The fundamental premise behind CRM for QuickBooks Online

Our thinking when we set out to do the integration was to ask: “who will use which software within the organization”?

And, our answer was pretty straightforward. We were clear that accounting folks will use QuickBooks- for accounting: booking, billing, collections and reporting. But, not the sales guys or the customer support guys. They will use Saleswah CRM for running Sales and Service operations.

So, Saleswah CRM for QuickBooks integration will need to cater to primarily 2 constituencies.

In order of priorities, they are:

  1. Sales and support personnel who are the primary users of Saleswah CRM for managing customer facing activities:
    • Sending quotations (sales)/ repair estimates (support)
    • Invoicing and receipt of payments
  2. Accounting people, who are the primary users of QuickBooks will continue to use QuickBooks for their usual work. They can still use QuickBooks for raising invoices, sending quotations or creating the master list of products and services.
  3. Plus, of course, for reconciliation of accounts, financial reporting and so on.

Clear priorities for CRM with QuickBooks integration

So, Saleswah CRM is not an afterthought CRM. It focuses on the primary constituency – sales and support personnel who are the primary users. We don’t think accountants will see much value in using a CRM. So, there is not much for them in Saleswah. Nor will Sales people or support team find much to do in an accounting software.

But, raising an estimate and an invoice is a task that sales and service people do. And often.

So, we figured that we should have a CRM that allows the sales people and the customer service people to create estimates- with or without QuickBooks connectivity. The purpose of the CRM with QuickBooks integration will be to

  1. Allow maintaining the product list (with prices) in a central place- under tight control (admin user access only).
  2. Push the invoices generated in Saleswah CRM to QuickBooks. This is to facilitate book keeping and financial reporting.
  3. Pull the Contact Lists from QuickBooks to Saleswah CRM
  4. Pull the unpaid invoices generated by the accounting department into Saleswah. The purpose is to have the sales people chase them for payments.
Connecting Saleswah CRM with QuickBooks Online

The Saleswah CRM for QuickBooks integration logic

Once you link your QuickBooks account with Saleswah, relevant data from Saleswah will be updated in QuickBooks silently. You can also push contacts, products/ spares and invoices from Saleswah to QuickBooks.

How to link Saleswah CRM with QuickBooks Online?

  1. If you are an admin (for your company) of QuickBooks Online- and do not yet have Saleswah CRM, then go to the appstore and click on Actions Saleswah CRM.
  2. If you are a Saleswah CRM admin and wish to link your QuickBooks Online account with Saleswah, then go to the Saleswah CRM admin, and click on Connect to QuickBooks Online.

Saleswah CRM with QuickBooks data exchange logic

Products and spares: you can fetch your products (or spares)/ price list from QuickBooks into Saleswah. Simply click the Connect button. Spares/ Products: if item category in QuickBooks is spares, it will go to Spares; if not it will go to Products list in Saleswah
(Warning: please ensure that your spares parts are categorized as Spares in QuickBooks so that they can be brought to the spares list in Saleswah.)

Remember, any changes that you make in Saleswah to any of these products and spares, will be updated in QuickBooks. We don’t delete products automatically- so, you need to remove products from the list on both the platforms. Any new products or spares you add in Saleswah, will get automatically added to QuickBooks.

Right now, all products and spares are being inserted from Saleswah to QuickBooks as “Non-inventory”.

Invoices Fetch the list of your unpaid invoices from QuickBooks so your sales team can follow up for payments. Any invoice you generate in Saleswah will automatically get inserted in QuickBooks.

Contacts You can pull your business contacts in QuickBooks to Saleswah. They will be marked as billing contacts in Saleswah. Also, any contact you mark as a billing contact (by ticking the checkbox in the Contact details pane)- will get sent to QuickBooks.

The new Saleswah: CRM for sales and service automation

CRM for Sales and Service

Saleswah CRM for Sales and Service Automation is not a new product. It has been around for a decade. For the first 3 quarters of the decade, it was a pure-play sales CRM aimed at B2B sales processes. Then onwards, it has added a very large post-sales service management functionality. We are able to configure it easily for one of three flavors: sales CRM, sales and service CRM, or service CRM.

The new SalesWah CRM for sales and service

At its heart, Saleswah is a web-based, comprehensive CRM for sales and service that allows sales, marketing, and customer support to share data and collaborate. The Saleswah of past focused on the sales process tracking and monitoring. The customer support side of Saleswah is a comprehensive field service management software as well as software for running a service (repair) center operation.

Schedule preventive maintenance
Service CRM Dashboard

User-configurable CRM for sales and service management

Both the field service and service center software are totally user-configurable—no coding required. Both can handle any type or types of product, with a large geographical spread, hundreds of users, or a multiplicity of service centers.

And, Saleswah CRM for sales and service is where they are joined at the hip. By sharing the same database, service truly starts where sales hand over.

Saleswah CRM for sales and service has one of the most powerful mobile apps for field sales and servicepeople. Location tracking, photo upload from the field, and custom forms for data from the field.

Recent enhancements in Saleswah

Mobile app sales dashboard
Sales CRM mobile app dashboard

Over the last 2 years, we have added significantly to the CRM for sales and service. Among the more important things we have done are:
Implement the entire flow from delivery to installation to warranty management, preventive maintenance, repairs, and progressing to annual maintenance contracts.
We implemented a “what next?” flow in sales, where after every activity closed (task, sending a quote, creating a deal, and so on), the salesman gets a prompt to select the next logical activity.
elaborate notifications and alerts—browser-based, app-based.
spares: indenting, usage tracking, and stock tracking.

And, we are mobile first and web first.

The significance of the changes

1. From a pure-play B2B sales and marketing automation product, we have now become a marketing, sales, and service CRM. Earlier, it was more of a profile, event logging, and process tracking tool. Saleswah does much more. It adds significant downstream processes that are post-sales but does it in a seamless manner.

2. It adds process triggers, significantly enhances the reporting capabilities, and adds some really useful dashboards.

So, it is not just an improved product—it is, in many ways, a different product.

The Simply C2 companion app to Saleswah.

Simply C2

The existing problems in customer service

As we have described elsewhere, call centers tend to be expensive to operate for the service provider (that is you). They also create a lot of problems for customers. Customers wait in a queue, face a language barrier in a country like India, and the process is not smooth.

After the logging of the complaint, the customers do not get updated and frequently need to call and talk to the service center.

How Simply C2 solves them

Simply C2 solves it. All service complaints can be logged from the app. The exact current status is updated in the app directly from the Saleswah backend. What’s more, detailed itemized repair estimates can be “pushed” from Saleswah to the customer using Simply C2, and he can approve and pay for the repairs directly from the app.

The Simply C2 is a free service for your customers. Please log into your admin dashboard and enable access for them. Ask them to download the latest version of Simply C2 from the playstore.