Why participate in trade-fairs, if you have no follow up plan?
Have you ever participated in one of the large trade fairs? I mean, actually stand behind the counter? Man the booth?
What’s your takeaway from the fair? More awareness for your brand and/ or products? Hopefully. Some good partnerships signed up? Perhaps. A few large orders? Maybe. But, if you are in a competitive market and new customers are your lifeblood, then quickly having your visitors turned over to your sales people to follow up is important.
In a nutshell, that is what Saleswah Basic does.
Think about it. Your prospect came to your booth, spent time looking at your exhibits and then, either filled out a form or dropped his card in the fishbowl. If you wish to make an impact, sell to him when the visit is still fresh in his mind; not a week later, when the sales team gets handed out these “leads”.
How about following up the same day? How about calling his mobile as he is leaving the fair-ground, seeking an appointment to meet?
You sell automotive car seat covers? And you have tens/ hundreds of dealers? What if you could directly send the sales lead to the dealer best placed to serve him? What if, you did it right in front of the customer and told him, “the Monday after, when you go back to Cochin, please land up at this store where I have already made an appointment for you. And, someone will call you to confirm”. And, someone actually does?
Whether your customer is best served in Cochin or Cologne, Begusarai or Budapest, a delay in passing on the lead to your sales team is not going to help anyone.
Except perhaps the competition. Get Saleswah! Try for a month, absolutely free.