CRM at Hanover Fair or at Pragati Maidan

Why participate in trade-fairs, if you have no follow up plan?

Have you ever participated in one of the large trade fairs? I mean, actually stand behind the counter? Man the booth?

What’s your takeaway from the fair? More awareness for your brand and/ or products? Hopefully. Some good partnerships signed up? Perhaps. A few large orders? Maybe. But, if you are in a competitive market and new customers are your lifeblood, then quickly having your visitors turned over to your sales people to follow up is important.

In a nutshell, that is what Saleswah Basic  does.

Think about it. Your prospect came to your booth, spent time looking at your exhibits and then,  either filled out a form or dropped his card in the fishbowl. If you wish to make an impact, sell to him when the visit is still fresh in his mind; not a week later, when the sales team gets handed out these “leads”.

How about following up the same day? How about calling his mobile as he is leaving the fair-ground, seeking an appointment to meet?

You sell automotive car seat covers? And you have tens/ hundreds of dealers? What if you could directly send the sales lead to the dealer best placed to serve him? What if, you did it right in front of the customer and told him, “the Monday after, when you go back to Cochin, please land up at this store where I have already made an appointment for you. And, someone will call you to confirm”. And, someone actually does?

Whether your customer is best served in Cochin or Cologne, Begusarai or Budapest, a delay in passing on the lead to your sales team is not going to help anyone.

Except perhaps the competition. Get Saleswah! Try for a month, absolutely free.

Never let go a sales for want of follow up

We all want leads, but it is important to track them through the sales process

Saleswah keeps the focus relentlessly on sales; the process including keeping track of the sales cycle and progress of the opportunity through it is important. As important as the activities that the sales team performs- send literature, meet and present, demo, collect cheque.

For small businesses, spending money getting noticed by customers and generating “enquiries/ leads”, it is important to ensure that

1. All enquiries immediately land up with the right sales person.

2. The sales person is able to log the stage and size of the opportunity, his chances of converting it into a purchase order and the customer influencers.

3. Furthermore, he should be able to log what the next action should be and schedule a task for himself in the calendar.

His boss knows it too!

Saleswah’s team management ensures that the salesperson’s manager always stays updated about

– the state of the sales funnel and the monthly forecast.

– the individual opportunities: their stage, status and chances and the actions- taken and pending.

How does Saleswah help convert your leads?

Saleswah is a hosted total sales lifecycle management tool. It allows you and your team to track a sales opportunity from start to finish, through all stages of qualification to close.

Who would use Saleswah?

Saleswah is useful for all businesses, big or small – with one salesman or one hundred- who want to track the sales leads that they receive and take appropriate action to close them. This can be property dealers, insurance agents, office equipment vendors, trade-show exhibitors, companies running seminars, those who primarily get their leads from vertical portals etc.

Want to know more? Call us.