The story of Saleswah CRM

Saleswah CRM is a new product, but it rides on 2 years of experience with its predecessor the Salesgenie CRM++.

We launched Salesgenie CRM++ more than 2 years back. It was a web-based comprehensive CRM software that allowed sales, marketing to share data and collaborate. Salesgenie CRM++ focused on the sales process tracking and monitoring. We launched it in the Nasscom Product Conclave, 2010- among the top ten products Nasscom chose to introduce in the Product Conclave that year.
We acquired customers and learn a lot from their usage experience. Among the most important things our customers told us were:
– they wanted to monitor activities as much as processes
– they wanted to have a CRM which sold to individual owned businesses much as enterprises
– they wanted a more comprehensive reporting capability
– they wanted to be able to assign tasks and see if they are being closed.

We listened, and the result is Saleswah!
We could have called it Salesgenie CRM++; the “new, improved”. There are two reasons we did not.

1. We have gone way beyond what Salesgenie CRM++ set out to do or indeed was able to do. Salesgenie CRM++ was meant to be a pure-play B2B Sales and Marketing automation product. It was more a profile and event logging and  process tracking tool. Saleswah does much more- it adds significant task and activity management features, adds process triggers and significantly enhances the reporting capabilities and adds a some really useful dashboards. We also have blurred the distinction between B2B and B2C- you are now as much able to use this products for selling to other businesses as to individuals.

So, it is not just an improved product- it is in many ways, a different product.

2. On Salesgenie CRM++, we did not have a dot.com domain! On Saleswah.com, we do.

This matters to us. It did not matter to you, our customers of Salesgenie; but, it mattered to us. Also, we discovered those who owned the dot com domain in Salesgenie, had a database service. Different service; but, we felt we did not want the confusion.

Two things that are new:

Saleswah CRM adds two features that Salesgenie CRM++ did not have.

1. An evergrowing set of reports and dashboards; to make sense of all the information you are capturing to gain insight into your business.

2. Task Management: Saleswah has a comprehensive task management functionality- define tasks like “Call”, “Meet personally”, “Demo”, “Collect cheque” and assign them to your executives, set deadlines and monitor closures. Simple to use, easy to track on the Tasks Dashboard. You will love it.

What about the existing Salesgenie ORM++ users? Well, if anything, they will see all the improvements when the migrate to Saleswah, and we will help them through the process.

Some things that do not change: Saleswah continues to be web-based and if anything, even easier to use and definitely easier on the pocket. You see, we now have 3 levels of user licensing – so, you can choose just the level of your individual users – don’t pay for features that your users do not use! Our licenses can now start at as low as US$4 (Rs 220/- for customer based out of India) per user per month!

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