Anatomy of a marketing campaign

Does the word campaign evoke images of large armies marching through inhospitable terrain? For months on end for small gain?

A marketing campaign is certainly a sustained effort. The objective being to narrow down the list of prospects to those that may be profitable to chase. As the list keeps getting smaller, the  personal attention to the members of the list grows.

How do you know which are the right people to pursue? Continue reading “Anatomy of a marketing campaign”