Running a telemarketing operation? Get Saleswah

Do you want to improve lead conversion?

Are you running a telemarketing operation? Are you evaluated by how many sales inquiries your team sends to the sales team? Take a look at how you can improve lead conversion and help increase the conversion of leads into orders.

Running a call centre to improve Lead Conversion?Out of every 100 “leads” your team gets, perhaps 5 will become paying customers. Your team is paid to identify perhaps 20 out of the 100 who the direct sales team will call. That is all the more reason why need to improve lead conversion process, backed by a robust lead management software.

Leads comes in throughout the day; your telemarketing team works through the list to shortlist the best few. While it is important to not miss out a great prospect, it is equally important to not send the frivolous enquiries for follow up to the sales team. That is what Telemarketing teams do. They improve lead conversion.

How Saleswah Basic will help improve lead conversion

0. Get your entire sales team, telemarketing executives on Saleswah Sales (at around Rs 1150/- per month per user, the cost is incidental).

1. Assign your direct sales team (s) to territories.

2. Assign your telemarketing team to groups/ teams of direct sales persons.

3. Implement a lead qualification process that your direct sales people will only chase prospects (leads) that have been vetted/ qualified by your telemarketing team.

4. Achieve sales quota, productive team, higher sales productivity and happy boss!

As a bonus, see instantly updated reports on how many sales leads are being converted to deals (to be followed up by direct sales people), how many to deals are being converted into orders and even, how many orders came from leads your telemarketing team passed on to the direct sales team.

 

Anatomy of a marketing campaign

Does the word campaign evoke images of large armies marching through inhospitable terrain? For months on end for small gain?

A marketing campaign is certainly a sustained effort. The objective being to narrow down the list of prospects to those that may be profitable to chase. As the list keeps getting smaller, the  personal attention to the members of the list grows.

How do you know which are the right people to pursue? Continue reading “Anatomy of a marketing campaign”